Three pieces of work for the same client, over the same programme: the flagship stand, and the two interactive pieces built to pull students onto it.
The flagship stand
Challenge
The University of Law needed to capture more student details at its recruitment events.
Students won’t just hand over their details. They’ll swap them for something worth doing.
Creative response
An interactive stand with touchscreens, designed to draw students in and make it easy for them to share their details.
Experience
Delivery
I designed the ULaw stand to a tight timeline, with Threedays as build partner. Designed to appear at four to six UCAS shows over three to four months, it was prepared and staged for quick installation within the limited build times at each venue. The result is a practical touring stand that retains a distinctive, custom look and creates an engaging space for prospective students.
Results
The interactive vending machine
Challenge
The University of Law needed to stand out at crowded UCAS exhibitions and capture details from prospective students. Students walk past dozens of university stands in a day and rarely stop to fill in a form.
Students will happily share their details if they get something back straight away.
Creative response
An interactive vending machine on the stand: students enter their details on a touchscreen and the machine drops a branded gift.
Experience
Students walking the UCAS hall saw the machine before they saw the stand. One tap started it, a few details on the touchscreen came next, and then the prize dropped, often in front of friends who joined the queue. Every gift was a conversation opener for the admissions team, and every entry was a contact captured.
Delivery
I designed the full UX and UI, from the first tap on the touchscreen to the moment the prize drops. Gravit8 developed the interactive behind it, and Threedays built the machine and installed it on site — branded, tested and ready for the first wave of students.
Results
Gifts dispensed across the season
UK-wide
Toured the UCAS exhibition circuit
Virtual reality
Challenge
Choosing where to study law is a big decision, and a prospectus cannot show what the course actually feels like. The University of Law wanted prospective students to experience it before they applied.
If students can feel what studying here is like, the decision gets easier.
Creative response
A virtual reality experience on the stand that put prospective students inside [the VR scenario — TBC] for a few minutes.
Experience
A VR station at the front of the stand drew students in from the aisle. They put on a headset, spent a few minutes inside [the scenario — TBC] and came out with questions. The admissions team was right there to answer them, so every play ended in a conversation about their future.
Delivery
I led the stand design and the UX and UI of the student experience. Gravit8 developed the interactive content and Threedays built and installed the stand, so every station was live, branded and ready from the first hour of each UCAS event.
Results
A UCAS stand students queued to play, and a conversation about their future at the end of every tap.
The University of Law, UK-wide
