Armacell at Gastech

Engineers judge insulation by how it performs and how it goes on. Armacell’s Gastech stand was built around a demonstration wall.

Client

Armacell

My role

Creative direction, creative strategy, 3D design visualisation and graphic design

Delivered with

NeosCreative

Outcome

Armacell’s range, shown working: live demonstrations and installation walkthroughs on the Gastech floor.

Sector

Engineering & manufacturing

Services

Exhibition stand

Location

Gastech

Challenge

Armacell wanted to use Gastech to show its product range to the engineers and specifiers who choose it. They judge insulation by how it performs and how it goes on, not by a brochure. The stand had to make room for live demonstrations without losing its welcome.

Engineers don’t trust a product until they’ve seen it installed.

Creative response

A stand built around a demonstration wall, so the products could be seen installed, handled and explained, not just displayed.

Armacell at Gastech — design development view of the demonstration wall.

Experience

Visitors met a white welcome counter on the corner, under a timber frame. Behind it, a green wall held pipe sections showing the insulation in place, and a demonstration rig let the team fit it and explain it in front of visitors. A run of screens across the back carried the technical story, and a high table in the centre kept conversations on the stand.