Challenge
Datwyler, the Swiss maker of sealing components for injectable medicines, needed its stand at CPhI Worldwide to communicate Swiss quality as clearly as its products do. It had used several exhibition agencies before, and the result varied from show to show. At the pharmaceutical industry’s largest supply-chain show, the stand had to present Datwyler as a global partner in parenteral packaging, put its FirstLine and Omni Flex ranges in front of visitors and give the sales team room for meetings, while looking the same as every other show in its calendar.
A brand built on precision can’t look different at every show.
Creative response
I treat Datwyler’s stands as one evolving system, not a series of one-off builds. At CPhI, that meant a crisp white corner stand where the products, and Datwyler’s red, blue and black, do the work.
Experience
From the aisle, visitors met a nine-screen video wall introducing the FirstLine manufacturing standard. Three lit plinths, each with its own glass case, set out the range for vials, for prefilled syringes and cartridges, and Omni Flex coatings. Beyond them, a welcome desk led to meeting tables and branded corners under a white canopy, each carrying one idea: Zero Defect, Quality by Design and a global team of experts.
Delivery
I design and direct Datwyler’s stands as one global programme, with NeosCreative producing and project-managing them. It began when a member of Datwyler’s team, who had worked with me in a previous role, came back. Each season starts with an agreed event list and budgets, I work directly with the regional teams and keep the central team in Milan informed, and every show ends with a debrief that feeds the next.
Results
A Datwyler stand that looked and felt unmistakably Datwyler, delivered as part of a programme the client no longer has to manage show by show.
