Challenge
Citi is an International Partner of the International Paralympic Committee and a partner of ParalympicsGB. It wanted to tell its people in London about that partnership in a way that felt considered rather than corporate: who the IPC and the British Paralympic Association are, what the partnership involves and why the Paralympic movement matters. The content was rich, the setting a busy lobby, and the structures had to stand securely on polished marble without fixings.
Give every story its own page, and let people read as they walk.
Creative response
A run of open books: freestanding units that fold in the middle like a spread, giving each story a left and a right page.
Experience
Walking through the lobby, colleagues came across the panels one by one. One introduced the British Paralympic Association and its vision, with a timeline of ParalympicsGB and athletes in action. Another explained Citi’s partnership with the International Paralympic Committee, with a map of partner markets and key dates. Another traced the history of the movement. A backdrop of Citi and ParalympicsGB logos tied the run together, and each spread was short enough to read on the way through.
Delivery
I designed a bespoke exhibition for the lobby at Canary Wharf, produced and installed by NeosCreative. From the initial creative concept I developed the design through to detailed technical and construction drawings, so the installation sat properly within the existing environment. I then oversaw fabrication, production and on-site installation, coordinating the specialist build partners through to final handover.
Results
A partnership story told page by page, giving Citi colleagues a reason to stop, read and feel part of it.
