Expro — Well Flow Management

The vocabulary of the job turned into the wall: permeability, pressure drop, production history, set white on deep blue.

Client

Expro Group

My role

Creative direction, creative strategy, 3D design visualisation and graphic design

Delivered with

NeosCreative

Sector

Energy

Experience

A white fascia ran the length of the stand carrying the Expro mark and “Well Flow Management”, and everything below it was deep blue. The walls were set densely with the vocabulary of the job — permeability, pressure drop, production history, fluid characteristics — in white type at varying weights, so from the aisle they read as texture and up close as a list of what the company actually measures. Against that, a circular panel with a gold rim carried a dot-matrix emblem built from the same halftone language. The furniture went the other way entirely: a white reception counter at the corner, white benches and low stools, and orchids on the counters.

Deep blue walls on the Expro stand densely set with white technical terms, with white seating in front.

A circular blue panel with a gold rim carrying a dot-matrix emblem, mounted on the stand wall.

The Expro stand seen across the hall, a long white fascia over blue walls and white plinths.

Orchids on a counter in front of a lit blue wall of technical terms.

Written from the project photography in the archive. Cyrillic signage appears on a neighbouring stand — please confirm the event, the year and your role.

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