Challenge
Datwyler asked me for an exceptional stand at CPHI South East Asia in Bangkok: unmistakably part of its global programme, but with more visual impact than before. In a dense regional hall at the Queen Sirikit National Convention Center, the stand had to be found from a distance, show the full range of sealing solutions, explain the FirstLine standard and Datwyler’s global footprint, and host back-to-back meetings with customers from across the region.
Let the graphics do more of the work, from floor to ceiling.
Creative response
I let the graphics do more of the work, carrying Datwyler’s clean, precise language off the walls and into the space, from a suspended banner down to the floor.
Experience
A tall red banner marked the way from across Hall 3. At the corner, a red and white counter welcomed visitors, and a long wall told the story in three parts: Datwyler’s sealing components, the FirstLine process and a map of its manufacturing sites under the line “We are where our customers are”. Glass cases set out the components, and a red floor graphic gave the meeting tables their own space within the open stand.
Delivery
I designed Datwyler’s stand in Bangkok and directed its delivery, working closely with a trusted local build partner to hold the quality, detailing and brand consistency a global organisation expects.
With the final design approved just weeks before the show opened, the technical development, production and on-site delivery were coordinated inside a compressed programme, and the stand was finished on time and to standard.
Results
A stand that stood out in Bangkok, with graphic detail from floor to ceiling, delivered to the same standard as every other show in Datwyler’s calendar.
