Challenge
Gilbarco Veeder-Root came to the Hydrogen Technology Expo to talk about hydrogen refuelling. In a hall of technical stands, visitors tend to look, nod and move on. GVR needed them to stop, and to stay long enough for the team to start a real conversation.
People stay where they’re having a good time, even at a hydrogen expo.
Creative response
Play and hospitality, built into the stand: a claw grab machine to draw people in and a hosted happy hour to keep them there.
Experience
Visitors met a green “Welcome | Refuel Here” counter on the corner, beneath a canopy of sky and hydrogen station graphics. A model of a refuelling station sat at the centre for the team to explain, and the claw machine gave passers-by a reason to stop and play. Later in the day, a hosted happy hour turned the stand into a meeting place, with a lounge at the back for quieter talks.
Delivery
I created the concept and delivered the technical design and project management from build-up to dismantle.
Results
Playful
A claw grab machine to draw visitors in
Social
A hosted happy hour on the stand
Dwell time
Experiences designed to keep visitors on the stand
Hydrogen, made social: GVR gave visitors a reason to stop, play and stay.
Grab a gift — the claw machine
Challenge
On a busy show floor full of technical stands, Gilbarco Veeder-Root needed something that drew people in and kept them on the stand long enough for the sales team to start a conversation.
A bit of play lowers the barrier. People who are having fun will stay and talk.
Creative response
A branded claw machine where visitors could grab a gift, placed beside the lounge and welcome bar.
Experience
Visitors saw the claw machine before they reached the stand. One play drew a small crowd, and the welcome bar beside it gave the team an easy way to turn a winner into a conversation. People who came to play stayed for a drink, and many moved on to the lounge to talk.
Delivery
I created the grab-a-gift concept for Gilbarco Veeder-Root’s hydrogen refuelling stand, then delivered the technical design and full project management from build-up to dismantle. I turned a branded claw machine into a lead-generation tool that sat naturally beside the lounge and welcome bar, so every play opened a conversation and every visitor left with a reason to remember GVR.
Results
A claw machine that pulled people onto a hydrogen stand, and turned every play into a conversation.
