Challenge
Selvita, one of Europe’s leading contract research organisations, asked three agencies to propose a flagship stand for the BIO International Convention in San Diego, the biotech industry’s biggest partnering event. In the Contract Services Zone, surrounded by much larger pavilions from global CDMOs, the stand had to hold its own, host several meetings at once with a clear distinction between each area, bring Selvita’s vivid colour scheme to life and work within a fixed budget.
In a hall of clinical stands, make the space people want to stay in.
Creative response
Selvita’s deep blue and vivid pink became the architecture itself, softened with timber, warm light and planting, to make a stand people wanted to stay in.
Experience
A pink Selvita ring, suspended above the stand, marked it out across the hall. Below, a bright pink carpet met deep blue walls lined with timber slats and warm light. A rounded counter greeted visitors at the corner, and planters led them into a choice of spaces: high tables for quick conversations, and a lounge of blue velvet sofas for longer ones. On the outside, a “We are Selvita!” wall set out the company’s capabilities for anyone passing.
Delivery
I listened to Selvita’s feedback on the first proposal and reshaped it around their priorities. Selvita chose NeosCreative on the strength of that communication, and describes the experience as being like working with an in-house team. A dedicated NeosCreative producer took the project from design through production, shipping and installation: the stand was built in the UK to control cost and quality, then shipped to the United States, with furniture, carpet and plants sourced locally.
Results
A warm, welcoming space in a hall of clinical stands, built to bring people in and keep them talking.
