Challenge
BP needed a stand at the Kuwait Oil & Gas Show that reflected its long partnership with Kuwait Oil Company and its role in the country’s energy future. The audience was senior government, KOC and industry leaders, so the space had to feel premium and welcoming, showcase BP’s upstream technology and give the team somewhere to host meaningful conversations.
A partnership this long deserves more than a logo on a wall.
Creative response
An open, white pavilion framed by sculpted, flowing columns inspired by BP’s helios and Kuwait’s landmark towers. Inside, an “Intelligence in Action” wall tells the story of BP’s upstream technology, while large-format portraits of BP and KOC people put the partnership front and centre. A VR experience, “The Journey of Oil”, and bilingual welcome points made it easy for every visitor to step in.
Experience
Delivery
I designed the stand and ran the project from concept to completion, working with a local build partner in Kuwait to produce and install it on site. I handled the technical design, graphics, AV and VR integration, and on-site project management through build-up, show days and dismantle, so the BP team could focus on their guests.
Results
Susan Glendinning, BP
