Experience
The stand made one claim and repeated it: “Leaders in Gas”, set on white against Foster Wheeler blue, with a photograph of an LNG carrier running the length of the fascia above. Underneath, the detail was broken into small pieces — a grid wall of square photographs interleaved with plain blue tiles, so the wall could be re-pointed at a different market without rebuilding it. A blue kiosk at the corner held a touchscreen running an Offshore LNG explainer. A staircase led to an upper deck, which bought meeting space without taking floor area from the aisle, and below it a timber floor and white stools marked out hospitality.
Written from the project photography and the design document in the archive, which name Gastech 2014 and OTC Asia 2014. Chiyoda, Hyundai and KBR appear on neighbouring stands. Please confirm which show these photographs are from, and your role.
The stand app
Experience
The home screen is a tiled grid rather than a menu: offshore platforms, an aurora, laboratory and molecular imagery, people at work, with “Value. Reliability. Trust. Embedded in all that we do.” set into one of the tiles. Because every tile is an entry point, a salesperson can start wherever the visitor’s interest lands instead of walking them through a fixed deck. Behind the grid sit list and form screens picked out in orange, and the same layout reflows for phone, so the content works in a hand as well as on the stand.
