IMD Group — self-install kit

A display a client can build without an installer, because the parts tell you where they go.

The assembled IMD Group display: a photographic panel reading “Putting people at the heart of transformation” beside a dark panel for tailored digital transformation.

Client

IMD Group

My role

Creative direction, creative strategy, 3D design visualisation and graphic design

Delivered with

NeosCreative

Sector

Technology

Services

Self-install display system

Build time

Self-install

Year

2021

Experience

The idea is in the edges. Each aluminium profile in the kit is finished with a band of colour — orange, green, blue, pink, teal — and the pieces that belong together carry the same colour, so assembly becomes matching rather than reading. There are no instructions to lose and no part numbers to check. Built up, it resolves into a clean two-panel display: one photographic panel carrying “Putting people at the heart of transformation”, one dark panel with a ring graphic for tailored digital transformation, each with a QR code at the foot. The photographs are from the test build on a warehouse floor, which is where a self-install system has to be proved.

Written from the project photography in the archive, dated October 2021. Please confirm who the kit was for, where it was used and your role.

Let’s talk about your next project

I read every brief and reply within one working day.

  • Utopia at Hotelympia
  • Dyaco at Performance Live
  • Molton Brown at QVC Beauty
  • Selvita at BIO International Convention
  • Citi Paralympic partnership exhibition
  • Citi video wall activation
  • AECOM at PTE World
  • Armacell at Gastech