LYTT — Illuminate the subsurface

A double-sided totem with an infinity-mirror LED face, turning fibre-optic sensing into something you can stand in front of.

Both faces of the LYTT totem in the hall, one reading “Illuminate the subsurface”, the other carrying the LYTT mark.

Client

LYTT (bp)

My role

Creative direction, creative strategy, 3D design visualisation and graphic design

Delivered with

NeosCreative

Sector

Energy

Services

Brand activation

Experience

One object, freestanding, double-sided, about head height and a little wider than a doorway. The face is an infinity mirror: columns of coloured LEDs that repeat away into apparent depth, so the surface reads as something being sensed rather than something being displayed. “Illuminate the subsurface” runs up one edge, “We use sound to see things differently” sits at the foot, and the reverse carries the LYTT mark with “LYTT jobs at bp.com/focusonfibre”. It was photographed in two settings, a hall during build-up and an open-plan office, which suggests it was made to travel rather than to sit on one stand.

Written from the project photography in the archive. The messaging points at recruitment — please confirm the brief, the event and your role.

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