Creative response
MIT’s identity is built on faceted triangles, and the concept takes that literally by sourcing it from climbing walls — the reference images on the board are bouldering panels and a climber mid-route, which is where the geometry and the idea of a graded, scalable challenge meet. From that, three-dimensional faceted volumes break out of the stand walls in MIT’s navy, with the flat white between them annotated as “area for messaging”, an iPad stand carved from the same geometry, and hidden storage folded into the forms rather than added as a cupboard.
Collateral
The board works the same language across print: a navy cover carrying “The Employee Engagement solution you can no longer afford to be without” over a triangulated field, closing on “Don’t waste any more money or time. Get in touch today to discuss how we can transform your business.”; and a survey-competition leaflet signing off “Motivate · Inspire · Transform”.
This is concept work: the archive holds a single presentation page, with no photography of a built stand. If it was never built, it may be better suited to a sketchbook or process section than to the case study list — your call.
