Challenge
The brief, as recorded in the design proposal, asked for four things: a bold stand with clear branding, a contemporary look and feel, seated networking space, and a sense of sustainability.
A booth which thinks green.
Creative response
A booth built around a living wall, to express Waste Management’s green and sustainable ethos. A bright and comfortable seating area was set aside for networking and hospitality, with brand elements carried throughout so the WM brand stayed visible and memorable.
Experience
The foliage wall does the work: a dense green field with the WM mark cut out of it and lit from behind, so the logo reads as an absence in the planting rather than a panel stuck on top. In front, “Think Green” stands in three-dimensional letters on a floor vinyl patterned in green and white triangles, and the chairs continue the idea — white, with a pierced leaf pattern through the backs. Succulents in concrete pots sit along the timber counter, a screen carries the moving content, and a “Waste Equals Opportunity” panel takes the message that needed words.
Challenge and Creative response are quoted from the design proposal, version 2, dated 9 November 2017. The Experience section is written from the photography. Please confirm your role and the build partner.
