Xplor at Elevate

Challenge

Xplor was launching a new brand identity at Elevate. Existing customers needed to recognise it straight away. New audiences needed to notice it in a hall full of established fitness names. The stand had to carry the change without losing what made Xplor familiar.

Existing customers had to recognise Xplor. New ones had to notice it.

Creative response

A stand that introduced the evolved identity in bold colour and light, while holding on to the essence of the established brand.

Experience

From the aisle, a tall angled tower carried the new Xplor Fitness & Leisure mark above the hall. Lit edges traced the stand’s outline in the new colours, and a large graphic wall set out the promise: “Go further with Xplor Fitness & Leisure”. High tables and stools in the open space let the team meet visitors without a counter between them.

Delivery

Designed by me and built by 5 Studio, with the NeosCreative team on site.

Results

A new Xplor, introduced to a new audience without losing what made the brand recognisable.

The interactive photo booth

Challenge

Xplor was launching a new brand identity at Elevate and wanted it seen well beyond the people who walked onto the stand.

People share photos of themselves, not photos of stands.

Creative response

An interactive photo booth inside an illuminated portal, with branded print templates in the new Xplor identity.

Experience

A glowing portal drew people in from the aisle. Inside, visitors took their photos and walked away with branded prints in the new Xplor look, ready to share. The queue kept moving all show, and every photo carried the new identity well beyond the stand.

Delivery

I handled the photo booth, the illuminated portal and the branded print templates, with 5 Studio building the stand. The NeosCreative team was on site from build-up to breakdown, so the activation was live from the moment the doors opened.

Results

A stand people queued to step into, and an Elevate moment they took home.