BGP

Deep blue walls edged in timber, red lanterns overhead, and the line “Delivering Geosolution Excellence”.

BGP’s stand seen across the hall, a long blue block with timber edging on the blue carpet.

Client

BGP (China National Petroleum Corporation)

My role

Creative direction, creative strategy, 3D design visualisation and graphic design

Delivered with

NeosCreative

Sector

Energy

Location

EAGE 2021, Amsterdam

Experience

The stand was built from deep blue walls, each one edged with a band of vertical timber slats that softened the mass and gave the blue somewhere to stop. The CNPC and BGP marks sat together above a full-height photograph of an offshore platform, with “Delivering Geosolution Excellence” running beneath. Red lanterns hung in a line above the open side — the one element that was not corporate blue, and the thing visitors looked up at. Below them, timber planters separated the aisle from a run of meeting tables and chairs, and a suspended banner carried the stand across the hall.

Written from the project photography in the archive. The show is EAGE; the photographs are dated October 2021, which matches EAGE 2021 in Amsterdam. TGS appears on a neighbouring stand.

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