ION Geophysical at EAGE 2017

No walls. A set of freestanding lit fins, each carrying one service, angled so you read them in sequence as you walk past.

ION’s stand at EAGE 2017: angled backlit fins under an orange steel beam, on green and blue carpet.

Client

ION Geophysical

My role

Creative direction, creative strategy, 3D design visualisation and graphic design

Delivered with

NeosCreative

Sector

Energy

Location

EAGE 2017

Experience

The stand had almost no walls. Instead, a set of freestanding backlit fins stood at angles across the plot, each one lit from within and each carrying a single thing ION wanted understood: 4Sea, its integrated OBS system; 3D multi-client programmes; Marlin, for situational awareness; accelerated imaging. Because the fins were angled rather than aligned, you read them one at a time as you walked past, and the gaps between them were where the seating went. An orange steel beam ran overhead tying the whole arrangement together, a green ION cube marked it from a distance, and the floor split into green and blue zones. One orange panel listed the full service range in plain words — imaging services, optimization, ocean bottom services, E&P advisors, acquisition devices.

Written from the project photography in the archive; the folder names EAGE 2017. Total and SeaBird appear on neighbouring stands. Please confirm the city and your role.

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