Expro — The Boiler Room

A booth built as a coffee house: concrete, chalkboard, crates and Eames chairs, with the tools displayed like objects.

The proposed Expro booth for Geothermal Energy 2016, styled as a coffee house.

Client

Expro Group

My role

Creative direction, creative strategy, 3D design visualisation and graphic design

Delivered with

NeosCreative

Sector

Energy

Services

Exhibition design concept

Stage

Booth proposal, version 3, August 2016

Stand size

20ft × 20ft

Location

Geothermal Energy 2016, Sacramento

This is a booth proposal rather than a record of a delivered stand. The description below is quoted from the proposal document; whether it was built is not recorded in the archive.

Show the products in a completely fresh way, in a coffee-house scene.

Creative response

A booth design showcasing the Expro products in a completely fresh way, whilst creating a new and unique coffee-house scene atmosphere.

Experience

The proposal sets out eight elements. A storeroom with fabric graphics in a chalkboard style, lockable, with a vision panel and shelving. Overhead structures carrying high-level branding so the booth reads from all four sides, with an industrial ceiling graphic underneath. Hospitality as a bar with a concrete-effect top, a coffee machine, an integrated hidden fridge and a bin. Seating in classic Eames DSX side chairs in orange, teal and white with simple white tables. The Mega Data Calliper tools displayed in an artistic manner, in units styled like wooden crates to fit the rustic style, and the Well Intervention tools the same way. Three screens carrying key messaging and products. And a concrete-effect floor with rugs, to replicate the feel of the real thing.

Expro — The Boiler Room.

Merged with the earlier “Expro — The Boiler Room” entry, which is this project under its concept name. Challenge, Delivery and Results still need your input, as does your role.

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