Creative response
The home screen is a fingerprint, and the fingerprint is made of words — cooperation, development, commitment, partnership — set along the ridges so the whole mark is built from the things the relationship is supposed to be made of. Under it: “Bringing the best of BP to Oman and the best of Oman to BP.” It is a single idea that works as a graphic from across the aisle and rewards reading up close, which is what a touchscreen attract loop has to do.
Experience
Behind the home screen the content divides into three: Commitment, Partnership and Technology. Each opens on full-bleed photography with a short piece of copy over it and a watch-video block beneath, so a visitor can take one line and move on or stay and watch. The interface was deployed on a row of portrait screens along the stand, which keeps the three routes visible side by side rather than buried in a menu — several people can read different sections at once without queueing for one unit.
Written from the interface screens and stand photography in the archive. Please confirm the year and your role.
