Experience
This one is a document rather than a build: a numbered manual, dated December 2013, that sets out how ION’s brand behaves in three dimensions so that any stand, anywhere, comes out recognisably ION. It runs from graphic grids with the guides left visible, through the ION curve — a halftone dot gradient — with rules for how it may be used on light and dark grounds, to a specified reception desk with dimensioned drawings, to complete layout options for a 20ft by 20ft peninsula or split-island booth with a component list against each. The effect is that the decisions are made once, centrally, and the next contractor builds to the book instead of to taste.
Written from the manual itself, dated 18 December 2013. Please confirm your role and whether this should sit alongside the stands or in its own category.
