Experience
The 2022 stand is a step up in scale from the year before, and the interesting move is what happened to the product. In 2021 the nodes sat in a case at the centre. Here they are the surface: a wall tiled with row upon row of the red nodes, hundreds of them, so the thing being sold becomes the architecture. One oversized node stands alone on a plinth as the counterweight, a screen under “Faster. Better. Further.” runs terrain footage behind it, and a deployment machine is displayed in the open so visitors can see how the nodes actually go into the ground. A white meeting room at the back takes the conversations that follow.
Written from the project photography in the archive, from the 2022 folder. Only 1100px exports survive here, so these images are lower resolution than the rest of the site. PGS appears on a neighbouring stand.
