Challenge
Archer, the well company, exhibits at several shows across the US every year. A new stand for each one would mean paying for the same thing again and again, with a brand that looked different every time. It needed one exhibition presence that could travel the calendar and fit whatever space each show offered.
One stand for one show is a cost. One stand for every show is an investment.
Creative response
A reusable kit of parts that reconfigures for each stand size and layout, keeping Archer consistent from show to show.
Experience
A suspended yellow banner marked Archer out from across the hall. Below it, freestanding towers carried large black-and-white photography of Archer’s people at work, each finished with a yellow band, and yellow counters gave the team a place to meet visitors. Every piece belongs to the same kit, so the stand can be rearranged for the next show.
Results
Kit of parts
One flexible, reusable stand system
Every size
Adapts to different stand sizes and configurations
Year-round
One consistent brand presence across US shows
One kit, every show: a consistent Archer presence across the US exhibition calendar.
