Challenge
Bluware makes software for subsurface interpretation, and its audience of geoscientists does not take a claim on trust. At EAGE, it needed visitors to see the software working, then make room for the longer, more focused conversations that follow a good demo.
Nobody understands software from a screenshot. They need to see it working, then talk it through.
Creative response
A stand in two halves: live screens at the front to show the software working, and a quieter table behind to talk it through.
Experience
Visitors entered through a white frame onto a stand led by one line: “Unleash your superpower”. Large screens ran the software live, so people could watch a demo from the aisle and step in to ask about it. Behind them, a meeting table hosted the deeper conversations, including informal lunch-and-learn sessions, while a counter on the corner gave the team a place to welcome people in.
Results
Live demos
Software brought to life on the stand
Presentations
Scheduled talks to inform visitors
Lunch & learn
Dedicated meeting space for focused conversations
Bluware’s software, shown live, then talked through over lunch.
