CMG at EAGE

Four experiences in one sequence: coffee to welcome, presentations to inform, demos to educate, lunch to go deeper.

Client

CMG

My role

Creative direction, creative strategy, 3D design visualisation and graphic design

Delivered with

NeosCreative

Outcome

A stand designed as a journey: welcomed with coffee, informed by talks, convinced by demos and deepened over lunch.

Sector

Energy

Services

Exhibition stand

Location

EAGE

Challenge

CMG wanted more from EAGE than passing traffic. It needed a stand that welcomed visitors, informed them and led them into longer, more meaningful conversations, all in the few minutes a busy delegate is willing to give.

Visitors don’t give you an hour. They give you a coffee, then decide whether to stay.

Creative response

Four experiences in one sequence: coffee to welcome, presentations to inform, live demonstrations to educate and Lunch & Learn sessions for deeper insight.

CMG at EAGE — design development view of the four-stage stand.

Experience

Coffee drew people in at the counter. From there, a presentation screen under the line “Deeper insight. Confident decisions.” gave them a reason to stay, and demo stations showed the software at work. High tables and stools kept every stage open to the aisle, and Lunch & Learn sessions gave the visitors who stayed the time for a proper conversation.