Creative response
Two names have to share one stand without either becoming a sub-brand of the other. The answer is a single orange cube suspended over the whole footprint, carrying both marks on its faces, so from anywhere in the hall the two are read together and at the same size. Underneath, the stand is deep blue with vertical stripe graphics, on green carpet — a combination that owes nothing to the grey and silver everyone else in a steel hall defaults to, and is findable from the far end of the aisle.
Experience
The inside is given over to one photograph: a steel mill mid-pour, filling the full height of the back wall in reds and oranges that pick up the cube above. Against it, an orange counter carrying both marks, white poseur tables and stools, and enough standing room to hold a conversation without blocking the walkway. The outward blue wall carries the line “Together, let’s transform the future.” — the only sentence on the stand, placed where passing traffic reads it.
Written from the stand photography in the archive, which exists only as 1100px exports — the originals are not in the folder. Please confirm the show, the year and your role.
