Experience
It starts at the lockers, which is the honest place to start a factory tour. “The journey starts here” sits above a set of red and teal arrows on the corridor wall, opposite a run of red lockers, and from there the route is signed the way a process is signed rather than the way a building is. Each stage gets its own station: “Automatic large ingredient weighing system” over a black stepped plinth holding the raw ingredients in glass jars, so the thing being described is physically there; “Washing process” set large on a deep blue wall with the explanation beside it; “Milling & extruding” on a sign projecting into the corridor above its own screen. A video wall set into a dark recess runs the manufacturing footage that cannot be seen from the walkway, LED strips carry the eye down the long corridors, and the tour closes on “Our history”, set over a run of archive photographs.
Digital
The digital layer was designed alongside the graphics: window-mounted screens running the length of the glazing, a screen wall along the corridor, and a seamless nine-panel wall for the longer film content.
Written from the project photography and the digital visuals in the archive. This post merges the two stubs that covered the same project: “Datwyler — Visitor Centre” and “Datwyler — the journey starts here”, which is the line on the entrance wall. Please confirm which plant, and your role.
