Challenge
Vontier brought its GVR and Invenco sales teams from across Europe together for two days, to reward them for their success and show them how the full product range connects. The aim was for every salesperson to sell the connected forecourt, not individual products.
Teams sell what they understand. So show them the forecourt working as one.
Creative response
A two-day conference with a product showcase at its heart, so the teams could see the connected forecourt working before they were asked to sell it.
Experience
Days opened in the conference room, with sessions on how the systems work together and on the year’s successes. Between sessions, the teams moved into the showcase, where dispensers, payment systems and connected fuel management were set out along a lit gallery, so every salesperson could see and use the system they would be selling.
Results
2 days
Conference for GVR, Vontier and Invenco sales teams
Pan-European
Sales staff from across Europe, together in Portugal
Connected
A showcase of the forecourt range working as one system
One forecourt, one story: Vontier’s European sales teams left ready to sell the connected system, not the individual products.
