FACT — send-outs

A mailer that unfolds into a miniature exhibition stand, with the research printed inside it.

A teal folded card standing like a miniature exhibition stand, with a figure and a “HELLO” speech bubble.

Client

NeosCreative (self-promotion)

My role

Creative direction, creative strategy, 3D design visualisation and graphic design

Delivered with

NeosCreative

Sector

Self-promotion

Services

Direct mail & print

Format

Folded card, four colourways

Location

Direct mail

Build time

n/a

Experience

It arrives flat and stands up. Each card folds into a freestanding shape that reads, unmistakably, as a miniature exhibition stand — a back wall and a return — with a standing figure and a “HELLO” speech bubble on the front, in green, orange, teal or red. Opened out, the panels carry the argument: “FACT.”, the line “Being strategic is always an advantage. We have exhibition insights you should know”, and statistics set as pie charts and large figures — “Food for thought” splitting a budget across exhibition space, show services and travel. The object makes the point before the copy does: the recipient has already built a small stand on their desk.

Written from the photography in the archive. This looks like self-promotional work rather than a client project — please confirm who it went to, when, and your role.

Let’s talk about your next project

I read every brief and reply within one working day.

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