GVR at the Forecourt Show

Challenge

Gilbarco Veeder-Root used the Forecourt Show to present its latest integrated forecourt technology. Its audience already knows the kit. What operators needed to see was how fuel dispensing, payment and EV charging work together on one site.

Operators don’t want more kit. They want everything on the forecourt talking to each other.

Creative response

A stand that worked like a connected forecourt, so every product was shown as part of the system rather than on its own.

Experience

From the aisle, visitors saw EV chargers and dispensers standing side by side under GVR’s deep blue branding. Touchscreen consoles at the front let the team walk operators through the system, and open space between each unit meant people could move from one product to the next as if crossing a forecourt.

Results

GVR’s connected forecourt, shown as one working system at the Forecourt Show.