Experience
The stand took the one graphic every visitor already knew how to read — the barcode — and blew it up to full height, so the walls were black and white vertical stripes before they were anything else. Against that, “Yes we scan” sat in magenta and blue, and the partner marks ran in a column down one edge: Zebra, Honeywell, Unitech, Ivanti and the rest. The products were not in cases. Handheld scanners hung on open racks at arm’s length, and a long white plinth cut as a city skyline carried more of them along the front, lit from above. A magenta totem reading “challenge!” marked the corner.
Written from the project photography in the archive, from the 2022 folder. Only 1100px exports survive here, so these images are lower resolution than the rest of the site. Please confirm the event and year.
