Experience
The barcode did the work. Full-height black-and-white stripes wrapped the structure, and against them the stand put its people rather than its products first: team members printed life-size on backlit panels, standing at the corners where visitors turned in. A magenta lightbox totem reading “yes we scan!” marked the stand from down the aisle. Inside, handheld scanners sat on open racks and along a white plinth cut as a city skyline, the partner marks ran in a column down one edge — Cipherlab, Datalogic, Unitech, Honeywell, Arbor, Ivanti, Zebra — and a magenta floor pulled the whole thing together against the hall’s purple carpet.
Written from the project photography in the archive, from the 2019 folder. Please confirm the year and your role.
