Experience
The components Datwyler makes are small, grey and easy to overlook, so the stand is built to make them impossible to miss. Everything is white — walls, floor, plinths — and the only things with colour in them are the products themselves, held under glass at waist height on a run of plinths that are lit from underneath with a blue line at the base, so each one reads as an object on display rather than a sample on a table. The plinths carry their own labels, “Sealing solutions for vial, dual, cartridge”, so a visitor can navigate the range without being walked through it.
The messaging does the same job at the other scale. “Your global partner in sealing solutions for parenteral drug packaging” runs across the outward face so the stand is legible from down the aisle; inside, “Quality by design” and “50 years of experience in parenteral drug packaging” sit over a wall scattered with oversized stopper silhouettes — the product again, blown up to architectural size. A meeting corner with a round table and a black linear pendant is tucked behind that wall, so conversations happen out of the traffic without leaving the stand.
Written from the project photography in the archive. Please confirm the show, the year and your role.
